GroupM predicts more than two-thirds of ad revenue will be ‘AI-enabled’ in 2024 - Advertising news - NewsLocker (2024)

WPP’s media investment arm also expects machines to generate more than 10% of total ad-supported content within five years.

Jameson reviews global social media account

The Irish whiskey brand’s social media account was previously held by Brave Bison.

Early entries for Campaign Big Awards 2024 close this week

Early-bird entries close 13 June

Retail is fastest-growing digital media channel globally, Group M report reveals

It is expected to represent 15.1% of global ad revenue this year.

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NHS Blood and Transplant OOH campaign calls for donations after London cyber attack

The work links train departure times with the number of blood donations the NHS needs.

My Cannes Snapshot: Ed Couchman

Ahead of Cannes Lions, Campaign is showcasing pictures from industry leaders that represent their most memorable Cannes moments. Ed Couchman, head of northern Europe sales at Spotify, shares his snapshot.

Campaign podcast: Cannes, MediaMonks, Group M, Euros

It's less than a week to go until Cannes. And the Euros. So there's much excitement in the Campaign studio.

Cannes Contenders: Orange

Campaign has selected this clever, thought-provoking, viral short that turns viewers' preconceptions on their head.

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Cannes Contenders: McDonald's

Campaign has selected McDonald's viral hit among the tricky-to-please Gen Z crowd.

Private equity-owned MSQ backs new shop.

Media Smart and AA launch information campaign about political ads

Campaign was created in eight days following announcement of snap general election.

Apple unveils AI game plan, including ChatGPT integration

Technology giant debuts Apple Intelligence at its annual Worldwide Developers Conference after months of anticipation, emphasizing its unique personal insights and privacy features.

Media Smart and AA launch campaign on political ads

Campaign was created in eight days following announcement of snap general election.

Starbucks Launches Its Own Production House, Starbucks Studios

Starbucks is launching its own production studio, Starbucks Studios. The studio, according to a statement on the brand's website, will "produce original entertainment and tell stories that deepen connections and spark conversations." Starbucks is launching the studio in partnership with Sugar23, a media company founded by Oscar-winning producer Michael Sugar that specializes in connecting brands...

Spotify takes inspiration from listeners in 'My Spotify' campaign

In the UK, the campaign stars Chelsea and England footballer Lauren James, writer Shaquille Keith and Trainspotting actor Ewen Bremner.

Sainsbury’s consolidates media into single shop

Brand completes closed review between PHD and EssenceMediacom X.

TikTok Shop Has Become a Huge Online Beauty Retailer as the Category Has Grown

Just nine months after hitting the market, TikTok's in-application shopping tool is giving online beauty retailers a run for their money. TikTok Shop is now the ninth-largest beauty and wellness ecommerce retailer in the U.S. market and the second-largest in the U.K. market, according to data from Dash Hudson and NielsenIQ. It has blown past...

This Is Yahoo’s More Transparent Answer to Set-It-and-Forget-It Tools: Blueprint Performance

Yahoo is releasing Blueprint Performance, its answer to artificial-intelligence-powered media buying tools like Google Performance Max and Meta Advantage+. Only it's adding a welcomed dose of transparency. This is the latest update to its AI engine, Yahoo Blueprint, launched in December 2023, which includes features like media buying recommendations in Yahoo's demand-side platform. Blueprint Performance...

Sports Direct gets football fever in Euro 2024 spot starring Ian Wright

The 40-second ad was created by Mox London.

ISBA asks UK's top advertisers to review CRR

Deemed 'obsolete and unnecessary' by Kelly Williams, ITV's managing director of commercial, the way TV trading works could be up for review.

Joe Bruce has led the Wieden & Kennedy Nike account for two-and-a-half years.

Can AI Replace Humans for Market Research? This Firm Is Doing It

Many chief marketing officers want their market research to possess more of these three qualities: Faster, cheaper, better. Making it happen, however, can be difficult--especially in the business-to-business category, which targets a more select group of individuals than business-to-consumer. Assembling focus groups takes time. Getting business leaders to fill out surveys can be expensive. Obtaining...

15 Campaigns That Award-Winning Creatives Think Will Snag Cannes Lions Awards

Ahead of the 2024 Cannes Lions festival, ADWEEK asked creatives who have either won a prestigious Cannes Lions Award or served on a jury at the event to give us their picks for creative they think will win this year. The picks ranged from spots that ran on advertising's biggest stage--the Super Bowl--to fantastic films...

Cannes Lions 2024 live blog: all the award winners and festival news

The latest updates from the International Festival of Creativity.

Cannes Contenders: Sammakorn

Campaign has selected this Thai taxing case of mistaken identity as a Cannes Contender ahead of the International Festival of Creativity next week.

Cannes Contenders: Channel 4

Campaign has selected the broadcaster's snapshot of contemporary Britain as a Cannes Contender ahead of the International Festival of Creativity next week.

Campaign highlights the three agencies on its radar from the past week.

Sainsbury's launches summer ad focusing on adults' school-holiday envy

Ad by NCA is the latest in 'Hey Sainsbury's' campaign.

The Guardian to Launch New Review Product Focusing on Sustainability

The Guardian is preparing to launch a product recommendation vertical on its website this summer. Its core point of differentiation will be its focus on sustainability, according to a person familiar with the project. A job listing associated with the new, unnamed venture describes it as a means to guide Guardian readers toward sustainable options...

Purpose Awards EMEA 2024: winners revealed

Havas, Lucky Generals and Hope&Glory were big winners at the prestigious Purpose Awards EMEA 2024, announced in a ceremony at The Londoner, Leicester Square, London.